Social Media — Presence and brand content
Hold ground between searches. An editorial line that is actually kept, regular publishing, and brand mentions that also feed your visibility inside AI.
Optimized to be cited in
Social media does not replace search: it surrounds it. A brand mentioned regularly on LinkedIn, YouTube or in professional discussions becomes an entity that engines — classic and generative alike — recognise. It is the most neglected off-site lever, and one of the most correlated with citation by AI.
What we produce
Editorial line
The three to five territories your brand actually has something to say about, and the tone that sets you apart.
Publishing calendar
A month ahead at all times, so nothing is ever published in a rush.
Written content
Posts written and adapted per channel, submitted for your approval.
Founder accounts
Personal posts travel further than the company page — we help you keep them going.
Measurement
Reach, engagement, and above all the growth of brand mentions outside your own channels.
Why this is an AI visibility lever
Generative models build their knowledge of a brand from what third-party sources say about it. A company that exists only on its own website has almost no chance of being recommended by ChatGPT or Perplexity. Repeated, consistent mentions — an expert answer, a video, a pick-up by a third party — consolidate the representation the model forms of you. It is slow work, but it is the work that counts most.
What we measure
Reach and engagement per channel, growth in brand mentions outside your own properties, and share of voice in generative answers on your target queries. The first indicator moves within weeks, the last within months.
The LUWIZ Method — 4 steps
Diagnosis
AI & SEO visibility audit, mapping of target queries across Google, ChatGPT, Perplexity, Gemini and Claude.
Foundation
Technical structure and citable content: JSON-LD schema, llms.txt, ~150 word passages, siloed architecture.
Authority
E-E-A-T signals, external mentions and citations, internal linking that consolidates your topical authority.
Steering
AI share of voice measurement, monthly reporting and continuous optimization of your citations.
Frequently asked questions
Not directly: shares are not a Google ranking factor. Indirectly, yes, and increasingly so. Repeated brand mentions on third-party sources are the signal most correlated with citation by generative AI — Ahrefs' study of 75,000 brands measures 0.664 correlation for brand mentions against 0.218 for referring domains. A consistent social presence builds the entity that models later recognise.
The ones where your buyers are, not all of them. For B2B, LinkedIn holds most of the value and YouTube weighs heavily on AI visibility. For local retail and B2C, Instagram and Google Business Profile come first. We start from your market and pick two channels held seriously rather than five abandoned in three months.
Consistency matters more than volume. Two posts a week sustained for a year beats daily posting abandoned after six weeks. We set a sustainable rhythm from the start, with a calendar prepared in advance so there are no gaps.
We produce the editorial line and the content, which you approve before publishing. On expertise topics we start from your ideas and your voice — generic content builds no authority. Posts from the founders' personal accounts travel considerably further than company page posts.
It is included in Croissance 360° (from €790/month) and in Direction digitale 360°. The Visibilité 360° plan covers the Google Business Profile and its posts, but not a full editorial line across social networks.
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