Entrepreneurs at the service of entrepreneurs.
We didn't build LUWIZ to run an agency. We built it because we were entrepreneurs before we were consultants — and all three of us had been in our clients’ shoes.
Cyril had built Onrush, a management SaaS for restaurants — technical recipe sheets, real-time food cost, HACCP traceability. Twenty years on the line, two turnarounds of businesses in receivership, a food truck in the Occitanie region — before crossing over to digital. He knows what it costs an SME not to be found online.
Julien and Marine were training SMEs in applied AI out of Toulouse with IA Pro Academy. ChatGPT, automation, workflows — in person, in small groups, so teams genuinely understand. No bullshit, no generic slides.
The logical next step was obvious: bring this experience together to help other SMEs scale online. Not with vague promises — with systems that work, built by people who have run companies themselves.
A human-scale agency, not a factory.
No anonymous junior on your account. Cyril, Julien and Marine get their hands into your data, content and tech — every week.
We ran our own companies before yours. We know what “results” means when you depend on them.
Three areas of expertise. One mission.
Cyril Quesnel
GEO & AI Strategy
Restaurant entrepreneur for 20 years. Founder of Onrush.fr, a management SaaS for restaurants launched in 2026. Brought a product mindset to digital visibility strategy.
Before Luwiz
Founder · Onrush.fr
Julien Courderc
Technical SEO & AI
Founder of IA Pro Academy. Trains SMEs and small businesses in applied AI, in person, out of Toulouse. Expert in technical SEO — architecture, crawl, performance, automation.
Before Luwiz
Founder · IA Pro Academy
Marine Ethève
Content SEO & GEO
Specialist in the content that AI engines cite. Masters semantic structuring, internal linking and writing optimised for ChatGPT, Perplexity and Gemini. Managing Director and partner at IA Pro Academy.
Leadership
Managing Director & partner · IA Pro Academy
The training arm of the ecosystem, which Marine co-leads as Managing Director and partner. Julien and Marine train your teams in applied AI for business — ChatGPT, automation, workflows — in person, in groups limited to 15 companies, at the Hôtel Palladia in Toulouse.
For SMEs that want to understand the tools, not just delegate them. 100% fundable through OPCO — administrative support is included.
iaproacademy.fr →Entrepreneurs first
All three of us have run companies, teams and budgets. We know what "profitability" means when you depend on it.
Experience, not theory
Every recommendation we give, we've tested. On our own projects, before suggesting it to our clients.
SMEs at the centre
Our real terrain: companies with ambitions to scale but not the resources of a large group. That's exactly where we're most useful.
How do we start?
An audit. A conversation. No commitment.
We analyse your current visibility — on Google and inside AI engines — and tell you exactly what to do. Within 48h. Free of charge.