GEO ROI Calculator: what AI visibility can return
A simple calculator to project the return on a GEO investment. You enter your current figures, you get an estimated gain over 6, 12 and 18 months.
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What follows is written and checked by people.
Diagnosis, content, technical work, reporting: the same small team follows every step, from the first audit to the monthly report. No anonymous subcontracting, no unreviewed generated content.
The GEO ROI calculator estimates the revenue AI visibility can generate for your brand. You enter your traffic, your conversion rate and your average basket, and the tool projects a potential gain over 6, 12 and 18 months, in conservative, median and optimistic scenarios. Enough to decide, figures in hand, whether GEO deserves your budget.
Why a ROI calculator
"We need to invest in GEO." That sentence moves no one. What moves a leadership committee is a figure: if we invest here, this is what it can return, within this range.
That's what this calculator is for. It turns a gut feeling into an order of magnitude. Not a promise — a projection, with its assumptions on display, so you can bring the topic to your CFO with more than a conviction.
The right order of decision-making: you size the opportunity before committing the budget. This tool gives you the first figure.
What you enter, what you get
Your organic traffic
Your current volume of visits from search. The base on which the potential AI visibility gain is calculated.
Your conversion rate
The percentage of visitors who become leads or customers. What turns traffic into revenue.
Your average basket or ticket
The value of a customer or a contract. What gives the projection its euro reality.
Your sector
Growth assumptions differ by market and its AI maturity. The calculator adjusts accordingly.
6 / 12 / 18-month projection
Three horizons, because GEO isn't measured in weeks. You see the trajectory, not an isolated point.
Three scenarios
Conservative, median, optimistic. You decide on an honest range, not the most flattering figure.
How to use it to decide
Traffic, conversion, basket, sector. Two minutes, data you already know.
Estimated additional revenue across three horizons, in three scenarios. An order of magnitude, not a guarantee.
ROI is the gain relative to the investment. The calculator gives you the numerator; you hold the denominator.
An order of magnitude triggers a decision. A gut feeling does not.
The interactive calculator is under development, along with the sector-by-sector growth assumptions. Until it opens, leave your details: we'll notify you first, and our team can prepare a manual projection based on your real case.
Who this calculator is for
The leader or marketing lead who has to justify a GEO budget internally. The founder who wants to size the opportunity before committing. Anyone tired of defending an investment with qualitative arguments who wants to put a figure on the table.
Before the projection, it's worth knowing your starting point: the AI Visibility Score gives you your current rating out of 100. And for a truly reliable estimate, based on your real site and your real competitors, request your free GEO audit.
Get your full projection
First name and email. We'll notify you the moment the tool opens, and our team can prepare a manual projection in the meantime.
To turn this projection into a real result, our GEO agency page lays out how we work, step by step.
We look at your site, your competitors, your market, and refine the projection. Free audit within 48h, three slots per month.
The answers below are written by us, not generated.
If yours isn't in there, write to us — someone from the team replies, not a bot.
Frequently asked questions
On your real figures — traffic, conversion rate, average basket — combined with sector-specific visibility growth assumptions. The calculator applies a conservative, median and optimistic scenario so you see a range, not a promise. The sector assumptions are stated and still need validating against your case.
No, and we refuse to claim otherwise. A projection is a projection, not a numbered commitment. The calculator gives you an order of magnitude to decide whether the topic deserves your attention. The only way to get a reliable estimate for your case is an audit that looks at your real site and your real competitors.
For bringing the GEO topic to your leadership or your CFO with an order of magnitude, not a gut feeling. A figure, even an approximate one, sparks a conversation that "we should do GEO" never will. It's the tool for getting to a decision.
The interactive calculator is coming very soon. In the meantime, leave your details: we'll notify you the moment it opens, and our team can prepare a manual projection for your real case.
Envie d'aller plus loin que la ressource ?
Un audit GEO personnalisé de votre site, gratuit, livré en 48h.
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