FAQPage Schema
FAQPage schema is a type of structured data that marks up a list of questions and their answers on a page, so that Google and AIs can display them as rich results and cite them directly in a generated answer.
FAQPage schema is a structured data markup that explicitly declares "here are questions and here are their answers". It turns a simple FAQ into data Google and AIs can use, which they can then display as rich results or reuse in a generated answer.
How FAQPage schema works
Each question is marked up as a Question and each answer as an Answer, in JSON-LD. Google can then surface your questions directly beneath your link in the results. Above all, generative engines find ready-to-cite pairs there — exactly the format AEO loves and that RAG systems look for.
A concrete example
A "GEO Agency" page with five questions marked up in FAQPage gives ChatGPT five self-contained answers. When a user asks one of those questions, the AI has a clear answer attributable to your brand. Most competitors have FAQs without schema: it's an easy advantage to seize.
Why it matters
FAQPage schema is one of the most profitable technical gaps identified in the market. It fits within the broader schema markup and strengthens AI Overview visibility. To set it up, see our SEO agency.
A FAQ without schema stays readable for humans but invisible to machines. Markup changes everything.
Frequently asked questions
On every page that contains a genuine FAQ: service pages, product pages, pillar articles. It's one of the best effort-to-impact markups for visibility in AI Overviews.
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