From 0 to 47 ChatGPT citations a month in 8 months

A B2B fintech software vendor came to us with a problem that's easy to state and hard to solve: their prospects were using ChatGPT to shortlist tools, and their product never showed up. Invisible on Google for its product queries, invisible inside the AIs. In 8 months, the same company is cited 47 times a month in ChatGPT and holds 12 AI Overviews in position 1. [À VALIDER — tous les chiffres de ce cas sont à confirmer avec le client.]

Context

The client builds a cash-management platform for the finance teams of mid-market companies. A solid product, happy customers, but almost no visibility on organic acquisition channels. [À VALIDER — description et activité exacte du client.]

The B2B fintech market has two traits that make SEO harder: a long, multi-stakeholder sales cycle, and very high expectations around trust. A CFO doesn't pick a treasury tool on a whim. They compare, read reviews, check compliance, ask their network — and increasingly, they ask an AI: "what's the best cash-management software for a mid-sized company?"

When we arrived, the client appeared in none of those answers. Their blog produced content, but with no architecture, no pages close to the buying decision, and no structure a generative engine could use.

The challenge

The starting point came down to three things:

• No bottom-of-funnel pages. No comparisons, no "alternatives to" pages, no use cases by profile. The existing content captured the curious, never buyers.
• A fragile technical foundation. Partial JavaScript rendering, missing schema markup, poor mobile load times. [À VALIDER — détail des problèmes techniques constatés.]
• Zero AI citability signals. No self-contained passages, no formal definitions, no llms.txt, no Person or FAQPage markup. The LLMs literally had nothing to cite.

The goal we set with the client: become a reference answer on fintech comparison queries, on Google and inside the AIs, in under twelve months. [À VALIDER — objectifs contractuels exacts.]

Our approach

We applied the four steps of the LUWIZ Method, without skipping any of them.

The tipping point was reconciling SEO and GEO. Rather than treating Google visibility and AI visibility as two separate projects, we built every page for both surfaces at once. A comparison page ranking well on Google became, by design, a source ChatGPT could cite. That logic — one foundation, two surfaces — is what made the numbers take off.

Results

Beyond the traffic, what really changed was lead quality. The bottom-of-funnel pages captured an already-mature intent: inbound demo requests regularly mentioned having "seen the product recommended by ChatGPT." [À VALIDER — verbatim et volume de leads à confirmer.] The client moved from an anecdotal organic channel to a structuring acquisition source, with a cost that drops over time — where paid advertising pays top dollar for every click.

Testimonial

[À VALIDER — citation à confirmer avec le client.] "We thought ChatGPT was a black box you couldn't influence. LUWIZ showed us it was the same logic as SEO, only more demanding. Within a few months, our prospects were showing up saying an AI had recommended our product."

— [À VALIDER — nom, fonction, entreprise]

This case reflects a conviction we bring to every engagement: SEO isn't dead — it's becoming the fuel for AI visibility. To go further, explore our GEO approach, our fintech expertise or all our results.