34 qualified leads a month and a cost per lead cut by three in 9 months

A B2B services firm came to us with a clear goal: generate qualified inbound requests without depending solely on outbound prospecting and trade shows. In 9 months, organic and generative AI became a lead channel in their own right — 34 qualified requests a month, a cost per lead cut by three, and 29 monthly AI citations. [À VALIDER — tous les chiffres de ce cas sont à confirmer avec le client.]

Context

The client sells a high-value-added service to other businesses. [À VALIDER — nature précise de la prestation et cible du client.] Its acquisition relied on network, referrals and field sales: effective, but hard to industrialize and entirely dependent on human effort.

In B2B, the buying journey almost always starts with a search for information. A decision-maker tries to understand a problem before looking for a provider. Increasingly, that first search runs through a generative AI: "how to solve [business problem]" or "which providers for [need]." If your expertise isn't cited at that moment, you don't exist in the shortlist.

The challenge

Three obstacles blocked organic lead generation:

• Real expertise, but unpublished. The client knew how to solve complex problems, with no online content to demonstrate it. No signal for Google, no material for the AIs.
• No pages aligned with decision intent. No "how to choose a [service] provider" page, no use cases, no content close to the contract. [À VALIDER — détail de l'existant éditorial.]
• Unstructured credibility. No identified authors, no Person or Organization markup. The authority lived in the founders' heads, never in the code of their pages.

The goal we set: make organic and the AIs a regular source of qualified inbound requests — measurable and repeatable. [À VALIDER — objectifs contractuels exacts.]

Our approach

The engagement ran through the four steps of the LUWIZ Method.

The decisive lever was to publish the founders' expertise in a form machines can use. A named, structured and well-marked-up expert article serves three ends at once: it ranks on Google, it reassures the human decision-maker, and it gives the AIs a credible source to cite. It's the "one foundation, two surfaces" logic applied to B2B lead generation.

Results

The result that matters most to the client isn't a traffic number, it's pipeline predictability. Where inbound requests once depended on the luck of referrals, they now arrive regularly and traceably, with higher quality: prospects who read the expertise before contacting the client are already convinced of their competence. [À VALIDER — volume et qualité des leads à confirmer.]

Testimonial

[À VALIDER — citation à confirmer avec le client.] "We were told our field was too technical for SEO. LUWIZ turned our expertise into content that ranks and that the AIs cite. Today, prospects call us saying they found us through ChatGPT — that was unthinkable a year ago."

— [À VALIDER — nom, fonction, entreprise]

B2B is our home turf. To go further, explore our B2B expertise, our GEO approach or all our results.